Canada’s First 

Legally Compliant 

Cannabis Marketing Strategy

Be First. Be Trusted. Be the Brand Consumers Remember.

The Challenge: 

A Stalled Industry

Cannabis in Canada has plateaued. 

Regulations are tight, ads can't convert, and social media drains time and money. 

Traditional strategies can't move the needle — leaving many retailers and producers stuck fighting for the same customers.

Our Breakthrough: 

Community-Driven Cannabis Marketing

Sequoia delivers Canada’s first legally compliant cannabis marketing strategy, designed to do what ads, billboards, and social posts can’t: connect people directly to your brand through real community engagement.

Our approach builds trust, loyalty, and preference where it matters most: in your customers’ daily lives.

Our Results:

Why Sequoia Cannabis Works

Traditional advertising is noisy and intrusive. 

Social media is expensive and exhausting. 

Compliance blocks nearly every direct marketing tactic.

Our strategy works because:

We build human connections where ads can’t go.

Consumers experience value before they even buy.

Trust grows naturally, leading to higher lifetime value.

Brands that engage first become the talk of the town.

Retailers and producers build loyalty moats competitors can’t break.

Our Competitive Edge:

Unmatched Value for Producers & Retailers

Whether you’re moving SKUs like flower, topicals, tinctures, or accessories — or looking to drive foot traffic into dispensaries — our programs convert interest into sales.

For Producers:

Stand out in a crowded marketplace.

Build loyalty before your competitors even show up.

Achieve higher sell-through rates at retail.

For Retailers:

Boost in-store traffic.

Elevate customer trust and loyalty.

Become the go-to dispensary in your community.

Food for Thought:

The Cost of Waiting

Every day without Sequoia is another day your competitor could be planting their flag first.

 Once a community associates health and wellness, community support, and positive relationships with their brand, it’s nearly impossible to take that ground back.

"Be first, or be forgotten."

Our High Times:

Cannabis Case Studies

Talk is cheap in our world — results aren’t. 

These case studies show how producers and retailers overcame compliance roadblocks, built authentic consumer connections, and turned trust into measurable growth. 

Each story proves what happens when you stop advertising and start engaging.

Cannabis Producer: 

"From Unknown to Trusted Authority"

Challenge:
A mid-sized cannabis producer was frustrated by their inability to cut through the noise in a crowded market. Despite premium cultivation methods, their brand lacked consumer recognition, and their SKUs were sitting on store shelves while competitors were moving faster. Traditional advertising was off the table due to compliance rules, and their marketing team felt stuck.

Our Approach:
We built bridges directly between the producer and the communities they wanted to reach. Through targeted community engagement and relationship-building, we positioned the producer not just as another supplier, but as an educator and advocate for safe, responsible cannabis.

Results:

Over 1,500 consumers engaged face-to-face in the first six months.

Surveys revealed a 74% boost in brand trust and recognition.

Retail partners noticed that their SKUs moved 40% faster than competitors in the same category.

The producer began receiving invitations to participate in local panels, community events, and wellness conversations — cementing their role as a knowledge leader.

Long-Term Value:
This producer went from virtually invisible to being a preferred partner for retailers and a trusted choice for consumers. They built loyalty that couldn’t be undercut by discounts, giving them pricing power and sustainable market position.

Cannabis Producer: 

"Connecting with Wellness Consumers"

Challenge:
A licensed producer specializing in topicals and tinctures wanted to connect with health-conscious consumers. But regulations made it impossible to advertise in gyms, wellness studios, or online platforms without compliance risks. Their wellness-focused products weren’t reaching the very audience they were designed for.

Our Approach:
We aligned the producer with wellness-minded communities through compliant, value-driven engagement. Rather than pushing products, we created opportunities for dialogue, education, and connection — positioning the brand as a trusted health and wellness partner.

Results:

Community events sold out, drawing hundreds of local residents who fit their target demographic.

Post-event tracking showed nearly 50% of participants actively seeking out their SKUs at local retail.

Retailers carrying their line saw a 25% lift in sales of their tinctures and topicals.

Consumers began associating the brand with care, expertise, and quality of life, not just cannabis.

Long-Term Value:
This producer achieved something their competitors couldn’t — an emotional bond with consumers that translated into loyalty, repeat purchases, and organic advocacy. They became the brand people asked for by name.

Cannabis Retailer: 

"Becoming the Community’s Choice"

Challenge:
In a mid-sized city, a cannabis retailer struggled to differentiate itself. Shoppers often chose stores based on proximity or convenience. The retailer wanted to become more than just “the closest option” — they wanted to be the community’s first choice.

Our Approach:
We worked to position the store as a community hub by connecting them with local groups, facilitating meaningful conversations, and building trust between the retailer and its neighbors. Instead of fighting for attention with gimmicks or discounts, we helped them plant their flag in the community first.

Results:

Within 90 days, the retailer saw a 40% increase in repeat visits.

Customers who engaged with community programming spent an average of 27% more per visit.

Local word-of-mouth turned them into the most trusted retailer in the area.

The store went from being “one of many” to the go-to destination for consumers who valued trust and connection.

Long-Term Value:
This store built a loyal customer base that wouldn’t be swayed by discounts or new entrants. Their identity as a community-rooted retailer gave them a competitive moat that rivals couldn’t replicate.

Cannabis Retailer: 

"Solving the One-and-Done Problem"

Challenge:
A suburban retailer noticed a troubling pattern: customers would visit once, make a purchase, and then disappear. Loyalty was non-existent. With little to differentiate them from competitors, their long-term growth was at risk.

Our Approach:
We helped the retailer build genuine relationships with their target consumer groups. By creating touchpoints where customers could interact with the brand beyond the transaction, the retailer established themselves as a caring, trusted community partner.

Results:

Repeat visits jumped by 41% within three months.

Customers who engaged began referring friends and family, driving organic new customer growth.

Average purchase size increased as trust and familiarity deepened.

Surveys showed customers described the store as “the one that cares” — a priceless reputation in a competitive market.

Long-Term Value:
The retailer developed a loyal customer base that kept returning, eliminating costly customer churn. Instead of fighting for short-term wins, they built a foundation for sustainable, long-term growth.

Cannabis Retailer: 

"From Newcomer to Market Leader"

Challenge:
A new retailer entered a large urban market already saturated with dispensaries. Competing on price wasn’t sustainable, and relying on foot traffic wasn’t enough. They needed to stand out quickly or risk failure.

Our Approach:
We helped them claim first-mover advantage in their neighbourhoods by establishing deep community connections before anyone else did. By embedding the brand into local networks and creating memorable touch points, the store became part of the community’s identity.

Results:

Within six months, they became the most talked-about dispensary in their city.

Achieved profitability within the first year — a milestone most competitors took years to reach.

Gained a base of loyal customers who chose them even as new stores opened nearby.

Their brand was no longer “a new store” but the leader others had to measure up to.

Long-Term Value:
This retailer built an unshakable position in a crowded market, proving that community engagement creates lasting competitive advantage. Their early investment continues to pay off, while slower competitors are left trying to catch up.

Our Reputation 

What the Industry Says

Real voices. Real results.

Producer CEO
"We tried everything before Sequoia — discount prices, brand reps, even influencer partnerships. Nothing worked like this. Within six months, our SKUs were finally moving, retailers were calling us instead of the other way around, and profits went up 30%. This isn’t marketing; it’s market dominance."

Retailer Owner
"Before Sequoia, customers came once and vanished. Now they keep coming back — and bringing their friends. We’ve doubled our repeat customers, our sales per visit are up, and we’re seen as THE community store. Competitors keep trying to copy us, but they’re too late. We planted our flag first."

Producer Marketing Director
"Our wellness products were invisible before. Now, people ask for them by name. Sequoia didn’t just help us sell — they helped us build a brand identity that people trust. Our long-term loyalty has skyrocketed."

Multi-Store Retail Operator
"We went from being a brand-new store in a saturated market to the most talked-about dispensary in town. Profitable in less than a year. Every new competitor that pops up feels like they’re chasing us. That’s the moat Sequoia helped us build."

Cannabis Retail Manager
"This isn’t gimmicks or promotions. This is real community trust. People don’t just buy from us — they feel like we’re part of their neighborhood. That’s why they keep choosing us over the store next door."

Our Distinction

Why Cannabis Companies Choose Sequoia

Canada’s first legally compliant cannabis marketing strategy.

Groundbreaking engagement that competitors can’t replicate.

Cost savings compared to ads/social media — with far higher ROI.

Strategic advantage: first to live in the community’s mind.

Plant Your Flag First

Growth in the Canadian cannabis industry will belong to the brands that dare to engage differently. 

Be the first to move. 

Don’t let your competitors take your place.

Let’s talk about how Sequoia can help your brand lead the way.